With a vision of building a lifestyle brand for women like herself – FEARLESS, OPTIMISTIC AND INDEPENDENT – designer Rebecca Minkoff has found a unique niche among fashion-conscious, millennial women. A millennial brand, run by a Millennial woman.
She launched her eponymous company with the creation of the “Morning After Bag” which became an overnight sensation and a key discovery piece for the stylish, fun-loving New York girl-about-town. After four years of consistent growth in accessories, Rebecca introduced her ready-to-wear collection in 2009.
Today, the Rebecca Minkoff brand spans apparel, footwear, bags, jewelry and eyewear. Her unique vision for the brand is singularly focused on her keen understanding of the millennial girl experiencing all of life’s exciting moments.